Targeting Your Instagram Ad Audience
Instagram ads appear in the audience’s newsfeed. Ad formats include image ads, video ads and carousel ads to meet your different marketing goals.
Instagram has focused its advertising strategy on its vast membership data allowing advertisers to precisely target audiences. In fact Instagram enables advertisers to reach their exact audiences from broad demographics to geographic preferences to more granular audiences interests and behaviors.
Targeting by location:
Instagram allows precise location targeting based on your profile data and the IP address of the computer you are logged into. Most cities in the Middle East countries and Egypt . Allows you to expand your targeting to include 10 25 and 50 miles of surrounding area regional market.
Targeting by interests and likes:
Instagram leverages its members’ profile data to allow advertisers to drill down on specific keywords. These keywords represent members’ interests. Topics that users are passionate about—such as their music tastes TV preferences religious views etc.—can Used to further micro-target your audience.
Targeting by connections:
You can target people on Instagram who are connected to your Facebook Page or connected to another of your Pages. You can also target ads only to people who are not yet connected; therefore your existing followers won’t see your ads. You can target those people’s friends Connected to your homepage.